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Dealer Awareness ‘Peaks’ at First Summit Meeting

Excel was honored to welcome our North American dealers to our first Dealer Summit, September 13-14, 2017. Excel’s guests received a behind-the-scenes tour which provided an insider’s perspective of our processes and product offerings. The event was successful for many reasons. Excel’s tour and breakout sessions were informative and the hospitality exceeded dealers’ expectations. One of the most important aspects of the event was the Dealer Roundtable. Excel’s President & CEO, Doug Parsons, led off this 90-minute discussion highlighting dealer concerns on several topics – the majority of which focused on improved communication to better ‘WOW’ our customers. 

Regional Sales Director, Jim Ulrich, a driving force behind the creation of the event, believes it was positive overall. He states, “This was important for Excel because dealers generally try to sell the product lines which they are most comfortable with. This event certainly increased their comfort level and understanding of Excel, and we expect it to translate into additional sales.” Several dealers commented on how they were amazed at Excel’s capabilities. Here are a few of the comments that Excel received: 

“It is evident how passionate Excel’s employees are.” 

“From now on, when I see an Excel part, I know what went into making that part and the
quality standards behind it.”
  

Hosting this Dealer Summit simply renews the emphasis on what a great group Excel is.” 

Dealer Summit Photos:

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